The other day, I was speaking to a young man who was building up his small online business, as he specializes in physical training, conditioning, and exercising endeavors. We had a dialogue about how to incorporate his writing, online articles, and knowledge into an eBook format to offer or give to his clientele as an incentive, also to promote his business and up his credibility and expert status. You see, he knows what he is good at, what he knows, and everything to do with the topic.
Now then, I do not believe it to be ethical to hype expertise - however, sometimes it makes sense to show what you know. My acquaintance indicated he did wish to put together eBooks but was sketchy on how to do that, or how to distribute them. He asks me two questions, perhaps they have been on your mind as well:
Do you have any tips on how to distribute eBooks? How long do you think an eBook should generally be?
Okay so, my thinking on the eBook thing is two-fold, first, it seems that a simple 20-30 page book with some of his nutrition tips (articles) perhaps expanded, with some real-life stories makes sense. Then give it away for free if people sign up for your online newsletter.
Then a larger eBook 20,000 plus words for sale with the purchase of any services (free) or they can buy it stand alone for $29.95 and maybe you can allow others to sell it too, if they give you half the money or send someone to your secured server, then you give them half the money as a commission. Also list it on Amazon for $10 more, thus establishing a value, but if they buy it NOW it is less, or they get it free if they buy your other services.
Indeed, I would also write an eBook to help people start out, perhaps walking 2-3 miles per day, losing some weight, once they do move them up to a slow jog spurts within their walk, until they can run a mile, then two, then three, etc, and, as the weight comes off they will not screw up their knees etc. My acquaintance might use some other articles in his eBook if they make sense for him, by contacting the authors and promising to cite the source and get permission. In fact, it might help him get to the 20,000 words or assist in getting to 20-30 pages for the free-bee eBook.
Are you beginning to see the strategy here? All you probably need to get started are some eBook templates which you can get from Microsoft if you are using MS WORD at their online free-templates website, or email me and I will send you some that I have to assist. Indeed, I hope you will please consider all this and think on it.
How an eBook Makes You an Expert in Your Field
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