Ebooks are probably one of the most lucrative and versatile types of information products you can create. They are in the written format (.PDF files), but are usually much longer than the special reports. Their length can range from 30 pages all the way up to 300 pages. The most common length of ebooks is about 60 - 100 pages. This gives the reader some really good in depth information on a subject while still being short enough for them to actually read your book all the way through. That is the key. You want the reader to consume your content and benefit from the knowledge you share with them. That way they are more likely to purchase from you again and again.
3 Ways To Monetize Your Ebook:
1. Let's start with the most obvious way to earn income from your ebook after you've created it. That is to simply sell it outright on a website that you own. The most common way to do this is to create a sales page that has sales copy explaining the benefits and why the visitor should purchase your book.
There are many varieties of sales pages, but the most common ones are the long written copy letters, and the newer video sales letters. Video sales letters have been shown to convert much better than the written versions in many cases. However, you must test this for your offer and it will also vary depending on the source of traffic you send to it.
2. The next way to make money with your ebook is to use it for list building and email marketing. In this case you could take your book and use it as a lead magnet or a free gift you give people for subscribing to your email list. You won't necessarily be making money right up front, but the strategy is to get the person on your list and then market to them over and over again. Think of it as more of a long-term income stream. The beauty of this strategy is that once they're on your list, you can just write another book and offer it to them a few days later.
3. You can publish your ebook on Amazon.com. This can be extremely lucrative. The best part is that by leveraging the power of Amazon's traffic and marketing you can make money with your ebook for a long time. It does take some up front leg work to get your book formatted for the kindle store, but once you get it up there, you can maker residual royalties from it. More and more people are going digital to get their books and information, and publishing on Amazon and a few other ebook selling sites will prove to be very lucrative.
How an eBook Makes You an Expert in Your Field
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