Ebooks are hot right now and I believe they will be for many years to come. The accessibility and convenience they afford are a good fit for our society. Writing ebooks is relatively simple. However, selling them is a bit more challenging. In this article I will provide a few ideas for selling ebooks.
Before I get into eBook selling methods, it's vitally important to recognize that the type of eBook will determine the marketing strategy. For example, ebooks that are designed to teach people how to do something (information products) are promoted differently that other eBook categories such as romance, science fiction, history, etc.
Information-based ebooks, those that provide instruction on how to do something, are best promoted with lots of content. For example, if you're in the dog training niche, great ways to advertise an eBook on dog training are by blogging, writing and submitting articles, videos and press releases and uploading these to sites with high traffic. Content is king when it comes to marketing information-based ebooks. This content should provide valuable information for readers about your niche. At the end of your content, mention your eBook and/or insert a link to your sales letter. Providing this free content online is important because it not only provides readers with good info, it also gives you credibility. You could also use social media to point to your articles, videos, etc.
Marketing other types of ebooks such as fictional works require a lot more creativity. Content based advertising doesn't usually work as well. I do think blogging would still work here, but the contents of the blog should be focused more on the life of the author. You could place link to your eBook in a visible area on your blog's homepage and mention your eBook when an appropriate opportunity arises. So, in essence, this blog should be more like a journal. If you post regularly, over time you would attract a large number of subscribers who would connect with your personality and purchase your ebook. These types of ebooks can also be promoted very effectively through social media. You should create accounts at several social networks and keep your pages updated regularly. Finally, invite your friends and family to subscribe to your blog and become your friends/fans on your social networks.
These are only suggestions and since there are so many eBook topics, you'll find that some advertising methods work better than others. Whatever you do to promote your ebook, please remember that consistency is the key. You cannot just create your ebook, slap up a sales letter and hope people stumble over it and buy. That's just not going to happen. You need to do something every day to promote your ebook.
How an eBook Makes You an Expert in Your Field
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